5 INSTAGRAM STATS EVERY MARKETER SHOULD KNOW IN 2022

5 INSTAGRAM STATS EVERY MARKETER SHOULD KNOW IN 2022

Ashish
31 August 2022

We’re all wondering if it’s Instagrammable, whether it’s breakfast, business, or the beach.

Instagram has expanded tremendously over the years and continues to do so. The photo-sharing app on imac pro i7 4k has evolved from being a favourite for tourists to share their vacation photos to now appealing to a wide range of influencers, advertisers, and corporations.

At this time, it’s safe to assume that your target audience, as well as your competitors, use Instagram. However, keeping up with Instagram trends (not to mention algorithm updates) can be difficult at times. Your target customers may be reading through their feeds right now, so marketers must consider how and why they should be present on Instagram.

If your brand isn’t already reaching out to users, these marketing statistics will persuade you that it should be, as well as offer you an idea of what you should be doing to generate money on Instagram.

So, let’s get started with the top ten Instagram statistics for 2022 to shed some light on Instagram’s growing importance for your organisation.

1. How Popular Is Instagram?

According to the most recent forecasts, Instagram will have 1.3 billion users worldwide by 2022, accounting for one out of every three social media users (eMarketer, 2022).

Instagram is a social networking site that allows users to post and edit images and videos. Instagram, which was once mostly used by teenagers and young millennials, is now one of the most popular social media platforms, and evidence shows that this isn’t likely to change anytime soon.

From 2019 to 2021, the global number of Instagram users increased by 383 million. In reality, the popular photo-sharing network passed the one-billion-user milestone for the first time in 2020, an achievement that experts had previously predicted would occur in 2024. In the same year, Instagram had a significant 22.9 percent gain in user numbers. Analysts attribute a large portion of this tremendous growth to the coronavirus outbreak, which encouraged consumers to sign up for Instagram.

If you’re wondering whether your company should invest time and money on Instagram, the massive number of users should be a good indicator. To assist you grasp the numerous subtleties of the platform, our team has developed a guide to setting up an Instagram shop.

2. Use of Instagram Hashtags

Since the concept of using hashtags to tag and identify topics on social media was introduced in 2007 (by Twitter), its use has skyrocketed and is now seen as a necessary component of social media.

Instagram is no exception to this rule. Hashtags are widely used on Instagram by everyone from businesses and Instagram influencers to the regular Joe.

This is so prevalent that according to the most recent Instagram statistics, an average Instagram post contains up to 10.7 hashtags (HubSpot, 2020).

But, before you go all out on hashtags in an attempt to reach new users and build your audience, think again. According to research, when it comes to Instagram hashtags, the more the merrier is not the case. In fact, posts with six or more hashtags get lower engagement, so stick to five or fewer.

If you want to be more strategic, you should know that the most popular Instagram hashtag, #love, has been used over two million times. While it may give your visitors a warm fuzzy feeling, your message may be drowned out by the two million other posts with the same hashtag.

The next four most popular Instagram hashtags are #photography, #instagood, #fashion, and #art.

3. Instagram Statistics Graphic3 Young Adults Adore Instagram

70.8 percent of Instagram’s billion monthly active users are under the age of 35. (Statista, 2022). This statistic depicts the global distribution of Instagram users as of April 2022. The single most popular age group is 25 to 34 (31.7 percent), followed by 18 to 24 (18.7 percent) (30.2 percent). Do these two age groups make up your target audience?

Understanding social media age demographics will assist you in determining which platforms are best for your brand to use. This way, you’ll know you’re not wasting time developing content for a platform where your target audience isn’t present.

If your target market consists of young adults, Instagram is unquestionably the place to be. Once you’ve determined this, you can begin following the newest Instagram trends and creating the appropriate type of Instagram content to meet your followers’ interests and demands.

4. How Much Time Do People Spend on Instagram on a Daily Basis?

Instagram users spend nearly as much time as Facebook users. The amount of time Android users devote to Instagram is approaching that of Facebook – in June 2018, Facebook users spent an average of 58 minutes per day on the platform, compared to 53 minutes per day for Instagram users (Recode, 2018).

Instagram time is important since the longer time individuals spend on the platform, the more adverts they see and the more chances they have to notice your company. Instagram also stated that the addition of the Instagram Story feature doubled the amount of time consumers spent on the app on a daily basis. Not only does the amount of time spent on Instagram significant, but so does the time of day when users are most active. You’ll learn the optimal time to publish on Instagram for your brand this way.

5. Instagram Statistics Graphic5 is Used by Businesses

With Instagram’s growing popularity, it’s no surprise that over 200 million businesses market their products on the network (Instagram, 2022).

According to Instagram, up to 70% of users use the platform to get ideas for their next buy. Given the potential, not to mention the plethora of tools available for firms to sell on Instagram, failing to be there would be a major missed opportunity.

Being active on Instagram entails calculating success. The engagement rate is a critical indicator that all businesses must monitor. According to recent research on average Instagram engagement rates, carousel photos receive the most interaction among Instagram users, with a rate of 0.85 percent. In comparison, the overall Instagram post average is 0.68 percent.

Not only is there a massive audience on Instagram, but reaching them does not cost a lot of money. If you’re seeking for ways to advertise your brand on Instagram, we’ve got you covered with these eye-catching Instagram post ideas.

You should also visit Imaginn. Imginn is a website that allows you to see Instagram accounts anonymously. You do not need to log in to view any Instagram post, video, IGTV, story, or account.

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