Digital Signage Solutions: How They Can help Your Business Save Money And Increase Productivity

Digital Signage Solutions: How They Can help Your Business Save Money And Increase Productivity

22 October 2022

Digital signage solutions have been around for quite some time, and there’s no sign of them disappearing any time soon. But how do digital signage solutions work? And what can they really do for your business? Let’s take a look… (insert the remainder of the introduction here)


A digital sign is a visual display that changes content digitally, on the fly. There are two types of digital signs in general use today. The first type called an indoor sign, is designed to be used inside a building or store. The second type is called an outdoor sign, which is designed to be used outside. Outdoor signs may be mounted on buildings or placed on the ground. Digital signs are becoming increasingly popular as businesses look for ways to spend less time and money on traditional marketing methods such as printing brochures and newspaper ads or setting up billboards in traffic-heavy locations near roads. Digital signs also offer increased security because they can be password protected from outside access.

Common Ways That Digital Signage Solutions Can Help Businesses Save Money:

1. Digital signage can display live feeds from cameras around the store, which means the employees don’t have to waste time walking around checking for shoplifters.
2. Digital displays are cheaper than physical ones, so you may be able to replace old signs with new ones if you make the switch.
3. Some digital signs sync with inventory management software, which means that when a product is sold out it will automatically update to show that it is no longer available to purchase.
4. You don’t have to worry about dusting or cleaning up after digital signs – all you need is a wipe of a cloth!

Common Ways That Digital Signage Solutions Can Increase Office/Employee Productivity:

1. Removing paper advertisements from the office (saving time)
2. Reducing paper waste by eliminating the need for printing, copying, and distributing flyers or handouts (saving time)
3. Helping you stay on top of inventory by displaying pricing changes instantly in the window (saving time)
4. Encouraging customers to come back more often by highlighting specials, upcoming events, and new products (increasing sales) 5. Increasing employee morale with a fun or inspirational display while doing work at their desk (improving employee satisfaction)
6. Improving customer service with a live feed of all active salespeople so customers can find one who is available right now (improving customer satisfaction)

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Do-It-Yourself Digital Signage vs. Outsourcing:

Digital signage doesn’t have to be difficult. In fact, there are a few companies that offer turnkey digital marketing solutions for businesses of all sizes. These types of sign providers will take care of everything from design to installation, making it easy for you to focus on what matters most – running your business.
However, many small businesses choose the do-it-yourself route instead, which means they’re responsible for managing every aspect of the process themselves. This type of digital display is typically less expensive in the short term and requires less maintenance in the long run, but it takes a lot more time.

Are These Real-World Examples?

The first way digital signage can help a business is by helping it to advertise. Digital displays are becoming increasingly popular with advertisers because they are so much more affordable than other types of advertising, like TV commercials or radio ads. Plus, digital signs have the advantage of being able to present different advertisements at different times in order to appeal to all of a company’s potential customers. For example, if you own a clothing store that sells menswear as well as womenswear, you could program your digital sign to show a man’s ad during the morning hours when most men are out on their commute and then change it to show an ad for women’s clothing during the afternoon hours when more women will be walking through the mall on their lunch break.

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