Businesses often tend to explore ways to combine customer relationship management (CRM) and enterprise resource planning (ERP) capabilities into a single system.

The best way to attain the combination is by implementing Salesforce sales cloud or Microsoft Dynamics 365, Microsoft Dynamics 365 is a cloud-based CRM and ERP solution with tools to streamline business communication.

Due to the growing popularity of the software, Microsoft has been continuously improving its features to meet the needs of sales, marketing and customer service teams. The dynamics crm also acts as an effective cloud data management

In this article, we discuss the top benefits of Microsoft Dynamics 365 that help to improve business processes and improve efficiency and productivity:

Easy to Use

Microsoft Dynamics 365 offers the flexibility of using it in the cloud or a hybrid cloud environment. As it is simple to manage, you can deploy the software per your budget and infrastructure.

Again, the cloud-based feature of the software makes it suitable for accessing Dynamics 365 apps from Outlook, a web browser or any mobile device.

Integration With Microsoft Products

Microsoft Dynamics 365 can integrate with other Microsoft products, such as the Office 365 suite. As a result, employees can move from Dynamics 365 to Outlook for communication, to Power BI for data analytics, or SharePoint for documentation.

As it is less time-consuming, employees can quickly move between apps. Moreover, employees can have the flexibility to transfer data between applications quickly.

Shorter Sales Cycle

With Microsoft Dynamics 365, sales teams can get massive customer data that provides deeper insights into the target audiences. In addition, sales teams can access the data regardless of whether they work from the office or home.

Due to the quick data access, the sales team can respond quickly and deliver information without working to extract the information. And businesses get a complete picture of each prospect’s journey. As such, allowing companies can formulate more targeted selling strategies.

Customizable

Notably, Microsoft Dynamics 365 has different modules and tools to automate tasks across sales, marketing, customer service, field service and project management.

It will be no problem if you do not find any tool in the software that fits your requirements. Microsoft Dynamics 365 also allows the modification of workflows to meet your needs.

To meet your requirements, you can use the customization tools to create additional fields and new objects in the system.

Improved Customer Service

Microsoft Dynamics 365 collects data on each customer. Moreover, the software analyzes the websites your customers visit, their way of interacting with brands, etc.

The software also acts as a business intelligence tool to identify customer sentiments, buying patterns and brand loyalty.

Although you cannot quantitatively measure all data points, they are highly relevant to sales.

The information enables customer service representatives to handle customer queries effortlessly and efficiently.

Scalable

Scalability is another notable feature of Microsoft Dynamics 365. Due to the feature, the software can quickly scale up or down depending on your team size and workload.

Besides, the software is based on an easy-to-change monthly subscription.

Higher Employee Productivity

With Microsoft Dynamics 365, your employees can access the necessary data. As a result, they need not spend their valuable time searching for information. So, employees can work quickly, make more informed decisions, and increase their productivity.

The Final Say

Microsoft Dynamics365 offers a slew of benefits for businesses to increase their productivity and efficiency. So, its popularity among businesses is growing day by day. But, you need to ensure that you choose the right implementation partner to implement the software. Remember, the quality of the implementation partner is important. While a good one can make your project successful, the bad one can ruin it.